Delivery Platform Guide
Data Source
Based on BrandScore platform data: 52 brands, 1,826 locations, 1,074,340+ reviews (Google data). Cross-platform ratings available for 10 locations.
There is almost certainly a location in your network losing delivery orders right now.
Not because the food is poor. Not because the team is struggling. But because its rating on Uber Eats, Just Eat or Google has drifted below the threshold that triggers a ranking penalty — and nobody has noticed yet.
This is the reality of running a franchise in 2026. Reviews accumulate across four platforms simultaneously. Each platform's algorithm quietly adjusts your location's visibility based on rating, volume and response behaviour. And unless you have a centralised view of your network, you find out too late.
Why Your Rating Is a Revenue Lever
Not just a score — an algorithm input on every platform
Every delivery platform uses your rating as an input to determine where your listing appears in search results. The mechanics differ by platform, but the chain is the same on all of them:
- Lower rating means lower search position within your category
- Lower position means fewer customers see your listing
- Fewer impressions means fewer orders
- Fewer orders means less revenue — every week, compounding
Google works differently from the delivery apps but matters just as much. Google reviews influence local SEO — where your franchisee appears on Google Maps when someone nearby searches for your category. A weak Google rating affects walk-in traffic, not just delivery.
The table below shows real cross-platform rating data from 10 locations in our dataset that have full delivery app coverage. It illustrates a pattern that matters for every franchisor: the same location often carries different ratings on different platforms — and the weakest platform is the one dragging down overall ranking.
Cross-platform ratings — 10 locations with full delivery app data (BrandScore platform, March 2026)
| Location | Uber Eats | Just Eat | Deliveroo | BrandScore | |
|---|---|---|---|---|---|
| Kaspa's Bexleyheath | 4.6 (1,423) | 4.1 (2,000) | 4.0 (452) | 4.5 (500) | 84.5 |
| Kaspa's Norbury | 4.8 (4,162) | 4.2 (9,000) | 4.0 (1,040) | 4.9 (18) | 90.0 |
| Kaspa's Peterborough | 4.6 (3,088) | 4.0 (700) | 5.0 (710) | 4.6 (22) | 86.2 |
| Kaspa's Taunton | 4.5 (304) | 4.4 (800) | 4.0 (225) | 4.3 (298) | 78.6 |
| Kaspa's Swansea | 4.5 (2,944) | 4.1 (600) | 3.5 (106) | 4.6 (11) | 77.1 |
| Heavenly Desserts Coventry | 4.8 (10,147) | 4.2 (5,000) | 4.0 (1,090) | 4.4 (500) | 92.1 |
| Heavenly Desserts Manchester | 4.8 (12,055) | 4.0 (1,500) | 4.0 (208) | 4.8 (14) | 87.8 |
| Heavenly Desserts Liverpool | 4.7 (7,259) | 3.8 (900) | 4.5 (76) | 4.4 (500) | 88.6 |
| Heavenly Desserts Peterborough | 4.8 (2,987) | 4.2 (1,500) | 4.0 (1,259) | 4.6 (24) | 89.0 |
| Heavenly Desserts Marylebone | 4.7 (4,716) | 4.3 (800) | n/a | 4.8 (19) | 88.8 |
Figures in brackets are review counts. n/a = platform not connected. Source: BrandScore platform, March 2026.
Key Insight
11% of the 1,826 locations tracked on BrandScore are currently below a 4.0 average rating.
Source: BrandScore platform, March 2026. Data is Google-sourced across 1,816 locations; cross-platform data available for 10 locations. Locations below 4.0 face ranking suppression signals on Uber Eats and Just Eat.
"Kaspa's Swansea has a 4.5 on Google — but a 3.5 on Just Eat. That gap is invisible unless you're looking at all platforms simultaneously."
Key Insight
Just Eat is consistently the weakest platform across the 10 locations tracked.
Average Just Eat rating across 9 connected locations: 4.1. Average Google rating: 4.7. Average Uber Eats: 4.1. Source: BrandScore platform cross-platform data, March 2026 (10 locations with full delivery app coverage).
The Franchise Visibility Gap
Why bigger networks tend to score lower — and what to do about it
Across the 1,826 locations tracked on BrandScore (Google data), locations scoring in the top band (85 to 100) carry an average rating of 4.73. Locations in the bottom band (under 40) average 2.87. That 1.86-star gap maps directly to ranking position on every platform.
| BrandScore Band | Locations | Share of Network | Avg Google Rating |
|---|---|---|---|
| 85 to 100 (Excellent) | 523 | 29% | 4.73 |
| 70 to 84 (Good) | 650 | 36% | 4.45 |
| 55 to 69 (Average) | 474 | 26% | 4.14 |
| 40 to 54 (Below Average) | 158 | 9% | 3.70 |
| Under 40 (At Risk) | 21 | 1% | 2.87 |
Source: BrandScore platform, March 2026. Ratings are Google-sourced across 1,826 locations.
Brands with 20 or more locations average a BrandScore of 68.3, compared to 72.2 for smaller operators (source: BrandScore brand-level data, March 2026). Scale introduces blind spots. The more locations in a network, the harder it is to maintain consistent reputation standards without a centralised system.
The brands that hold strong scores across large networks treat reputation as an operational KPI — measured weekly alongside kitchen speed, order acceptance and waste — not a quarterly brand metric.
A Closer Look: Kaspa's Bexleyheath
What real cross-platform data tells you that a single rating can't
Kaspa's Bexleyheath (159-161 The Broadway, DA6 7EZ) is one of the 10 locations in our dataset with full cross-platform coverage. It has a BrandScore of 84.5 and a combined 4,375 reviews across four platforms. Here is what the platform breakdown reveals:
| Platform | Rating | Reviews | Signal |
|---|---|---|---|
| 4.6 | 1,423 | Strong — good local SEO foundation | |
| Deliveroo | 4.5 | 500 | Strong — consistent with Google |
| Uber Eats | 4.1 | 2,000 | Watch — highest volume, lowest rating |
| Just Eat | 4.0 | 452 | Watch — at the threshold for ranking impact |
Source: BrandScore platform, March 2026.
"The Google rating tells you how the brand is perceived overall. The Uber Eats rating tells you how the brand is performing when it counts most — at the point of order."
Uber Eats carries the most reviews of any platform here (2,000) and the lowest rating (4.1). That combination matters: it is the platform where the most customer decisions are being made, and it is the platform where the brand is weakest. A franchisor looking only at the Google rating of 4.6 would have no visibility of this exposure.
"The Google rating tells you how the brand is perceived overall. The Uber Eats rating tells you how the brand is performing when it counts most — at the point of order."
What To Do About It
A practical checklist for franchise operators
You do not need to fix everything at once. Start with visibility, then build consistency.
This week
- ✓Check every franchisee location's current rating on Google, Uber Eats, Just Eat and Deliveroo
- ✓Flag any location below 4.0 on any platform — these need immediate attention
- ✓Identify any location that has not posted a review response in the past 7 days
This month
- ✓Add review response rate to your area manager weekly KPI
- ✓Brief franchisees on the link between response rate and delivery platform ranking
- ✓Create approved response templates for your five most common complaint types
- ✓Set a minimum response rate target of 85% across all locations
Ongoing
- ✓Review BrandScore by location weekly — a brand-wide average can mask a site in freefall
- ✓Use cross-platform data (where available) to identify which platform each location is weakest on
- ✓Run an internal reputation leaderboard — franchisees respond to peer comparison
- ✓Review sentiment themes monthly to surface operational issues before they become public patterns
See Every Location in One Dashboard
BrandScore gives franchise operators a live view of every location's rating, BrandScore, review volume and sentiment — across Google, Uber Eats, Just Eat and Deliveroo.
brandscoreapp.com | Built by operators, for operators.
