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Case Study — Kaspa's Desserts

How Kaspa's Bexleyheath Turned over 4,400 Reviews Into a Competitive Advantage

Brand:Kaspa's DessertsLocation:Bexleyheath, South EastSubregion:Dartford
BrandScore Dashboard Overview

Results at a Glance

4,374

Total Reviews Managed

4

Platforms Connected

Google, Uber Eats, Just Eat, Deliveroo

98%

Response Rate

Responded to within 48 hours

4 hrs

Management Time Saved

Approximate time saved per week

AI Sentiment

Customer Experience Benefits

Insights, faster response times, detailed engagement

Multi-Platform Coverage

Live Ratings Across All Four Platforms

From the moment Kaspa's Bexleyheath connected BrandScore, every review from Google, Uber Eats, Just Eat, and Deliveroo flowed into one centralised command centre.

The aggregate rating of 4.31, combined with a BrandScore of 84.5, reflects not just raw star counts but response rate, review recency, sentiment consistency, and engagement quality across all connected platforms. A steady upward trend confirms that Kaspa's Bexleyheath is actively improving its reputation, not just maintaining it.

Google

4.6

1,420 reviews

Uber Eats

4.1

2,000 reviews

Just Eat

4.0

452 reviews

Deliveroo

4.5

500 reviews

Background

Introduction

Kaspa's Bexleyheath, located at 159-161 The Broadway, is one of the busiest dessert restaurants in the Dartford subregion of the South East. With over 4,3874 reviews spread across four active platforms, managing that volume of customer feedback manually was no longer sustainable.

The team knew their desserts were delivering. Customers kept coming back, kept writing reviews, and kept sharing their experience across every delivery and search platform. But without a centralised system to capture all of that feedback, track sentiment over time, and respond consistently, a significant portion of that reputation was slipping through the cracks.

This is the story of how Kaspa's Bexleyheath used BrandScore to change that entirely.

The Problem

Four Platforms, Zero Centralisation

Kaspa's Bexleyheath was managing reputation the way most locations do — manually, reactively, and without a full picture of performance.

Reviews Slipping Through the Cracks

Negative reviews across four platforms were not always responded to promptly or consistently in brand voice.

Zero Competitor Visibility

No visibility into how ratings compare with local competitors in the South East.

No Regional or Location-Level Insights

No way to track sentiment trends or identify recurring issues early.

Manual Review Responses Draining Staff Time

Staff spending hours writing review responses with inconsistent results.

The impact was immediate: unanswered reviews affected delivery app rankings, and without competitor insight, the team had no clear direction on where to improve.

The Solution

Total Reputation Intelligence with BrandScore

Kaspa's Bexleyheath connected BrandScore across Google, Uber Eats, Just Eat, and Deliveroo, bringing all customer feedback into a single dashboard.

Centralised review management

All reviews across four platforms are visible in one place, eliminating the need to log into multiple apps.

AI-powered responses

BrandScore analyses the sentiment of each review and generates a brand-voice reply. Staff simply review and approve, reducing response time from minutes to seconds.

Bulk replies during peak periods

During busy weekends and school holidays, the team can respond to multiple reviews at once, ensuring no feedback is missed.

ServiceStaffFriendlyAmazingHelpfulQuickPolite

Sentiment analysis and insights

Automated sentiment tracking and keyword analysis highlight recurring themes such as service quality, staff friendliness - including identifying staff names, and speed of service.

DA
4.17
Rating
11.0k
Reviews
Name
Score
Rating
Reviews
Platforms
Kaspa's Bexley...
84.5
4.31
4.38k
G
U
J
D
Kaspa's Sidcup
50.0
3.60
520
G
U
J
D
Creams Cafe
54.0
3.70
619
G
U
J
D

Competitor benchmarking

The team can now compare their ratings against other dessert brands in nearby Dartford delivery zones and in the South East region, giving context to their performance.

BrandScore Competitor Intelligence Dashboard

"BrandScore gave us back control. We stopped reacting and started leading, because for the first time we could see what was happening across every platform and every location, all at once."

— Head of Operations, Kaspa's Bexleyheath

Customer Intelligence

What Customers Are Saying

BrandScore's sentiment analysis and word cloud pulled the dominant themes from every review across all four platforms, giving the Bexleyheath team an instant read on what mattered most to their customers. The results were clear from the first time they opened the dashboard.

ServiceStaffFriendlyAmazingHelpfulDeliciousQuickPolite

AI Summary

Customers consistently praise Kaspa's Bexleyheath for its friendly staff, excellent service, and high-quality desserts — creating an experience they frequently recommend to others.

— BrandScore AI Summary across 4,374 reviews

A Closer Look

From Reactive to Strategic

01
Competitor Intelligence: Knowing Where You Stand in Dartford

Competitor Intelligence: Knowing Where You Stand in Dartford

One of the most significant shifts for Kaspa's Bexleyheath was gaining visibility into the competitive landscape for the first time. Prior to BrandScore, the team had no way of knowing whether their 4.60 on Google or 4.10 on Uber Eats was strong or average relative to rival dessert brands operating in the same local delivery zones. With BrandScore's competitor benchmarking, they could now see exactly how competing brands were performing across the same platforms within the Dartford subregion. This intelligence changed how the team approached strategic decisions. Locations and platforms with gaps relative to competitors were prioritised for operational attention, while high-performing areas were analysed to understand what was driving their results.

02
Regional Insights: Granularity That Drives Action

Regional Insights: Granularity That Drives Action

As part of the Kaspa's Desserts South East region, Bexleyheath now has dedicated location-level reporting within BrandScore's regional structure. Area managers can track exactly how the Bexleyheath site performs within the Dartford subregion over time, not just in a single snapshot. Rating trends, sentiment shifts, and comparison data across the wider Kaspa's estate became accessible for the first time. A drop in sentiment at a particular delivery platform could be identified and investigated within days rather than discovered weeks later during a manual check.

03
Sentiment Analysis: From Customer Feedback to Operational Fixes

Sentiment Analysis: From Customer Feedback to Operational Fixes

The word cloud and AI-generated sentiment summary gave Kaspa's Bexleyheath something they had never had before: a clear picture of what customers were actually talking about across all 4,374 reviews. Service, Staff, Friendly, and Helpful dominated the positive feedback, confirming the strength of their front-of-house team. The analysis also surfaced areas customers flagged less positively, giving operations leads specific and actionable data to work with rather than a generalised star rating. Every change made as a result was backed by real customer feedback rather than guesswork.

04
Review Response Generator: Brand Voice at Scale

Review Response Generator: Brand Voice at Scale

For a location with over 4,374 reviews across four platforms, consistency of brand voice was a daily challenge. With multiple team members potentially responding across different shifts, the quality of replies varied. Some customers received thorough personalised responses. Others received nothing at all. BrandScore's review response generator solved this in one step. By analysing the sentiment and content of each review, the system generates context-aware replies that reflect the Kaspa's brand tone whether the review is glowing or critical. Staff retain full control to edit or approve each response, but the time required dropped from hours to seconds. Every customer, on every platform, now receives a consistent and thoughtful reply.

Impact

The Results

Across four active platforms and over 4,374 reviews, BrandScore has given Kaspa's Bexleyheath total visibility, consistent engagement, and a competitive edge in the Dartford subregion of the South East.

84.5 BrandScore: up 0.29 points, reflecting strong ratings, response quality, and sentiment health
4.60 on Google: from 1,420 reviews, supporting local search visibility and foot traffic
2,000 Uber Eats reviews: now fully managed with the same consistency as dine-in reviews
Zero missed reviews: all four platforms connected, every customer acknowledged
Competitor insight across Dartford delivery zones, providing market context for the first time
Data-driven improvements, with operational changes informed by real customer feedback, not guesswork

The Bottom Line

In a competitive delivery market, review scores and response rates directly influence visibility and customer trust. By centralising review management and automating responses, BrandScore helped Kaspa's Bexleyheath improve engagement, maintain consistent brand communication, and gain clear insight into customer sentiment — all without increasing the team's workload.

Curious how BrandScore could work for your business?

We'd be happy to show you how it works and answer any questions. Email hello@brandscoreapp.com to see how it works.

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